Insider, a marketing technology platform based in Istanbul, has successfully raised $500 million in a Series E funding round led by General Atlantic. This significant investment aims to support the company's expansion into the U.S. market, enhance its artificial intelligence capabilities, and facilitate strategic acquisitions. The funding will also be allocated towards research and development and hiring efforts to scale its global operations. Insider specializes in AI-driven marketing and customer engagement tools, positioning itself as a key player in the marketing technology landscape.