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Koch Industries' private equity arm is in ongoing talks to purchase Forbes in partnership with another individual investor, sources tell Axios. The bid would value Forbes at approximately 10% less than its $630 million SPAC valuation from 2021. The private equity arm of Koch has previously invested in the Meredith/Time deal. The potential partner in the bid is serial entrepreneur Divyank Turakhia, a media entrepreneur. Forbes Marketplace, an affiliate link business that contributes significantly to Forbes' value, is also highlighted as an important aspect of the deal.