Mike Maples Jr., a prominent venture capitalist, has shared insights on the characteristics that define world-changing startups in his new book, "Pattern Breakers: Why Some StartUps Change the Future." The book has gained recognition as a bestseller, featured in USA Today, and has been reviewed positively by various media outlets including the Wall Street Journal and Fortune Magazine. Maples emphasizes the importance of non-obvious insights in startup success, suggesting that these insights can lead to the development of innovative products and services that challenge existing market norms. Additionally, he highlights the significance of testing concepts before full-scale development and the value of feedback from investors. The book has been discussed in various forums, including a podcast hosted by Christopher Lochhead, where Maples elaborated on disruptive thinking and transformative ventures in the startup ecosystem. Despite the low odds of startup success, estimated at 0.00006% for reaching a $1 billion valuation, Maples has made early investments in startups that have defied these odds.