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🗽 NYC FUNDING ROUNDUP 3/12/2025: 💰 @shoponpickle raises $12M Series A led by @craft_ventures and @FirstMarkCap https://t.co/miovSvBhLE #NYCtech #startup #funding #VC https://t.co/JHsggmBaOa
Investors often like backing "heat seeking missiles" early on because finding PMF is hard. What's interesting is to see these sorts of founders exercising these muscles in a totally new way for companies that were started before genAI and have been significantly disrupted.
“Our approach hasn’t changed—we back strong founders building things people will use. But as new verticals emerge, we’re investing in areas like AI and DePIN. Over the years, we’ve shifted from heavy infrastructure investments toward the application layer. With every new fund,… https://t.co/U8eVFo33GX
ShopOnPickle, a consumer marketplace based in New York City, has successfully raised $12 million in a Series A funding round. The investment was led by Craft Ventures and FirstMark Capital, with notable backing from other investors. The platform has gained traction, reportedly reaching a user base where one in four women aged 18 to 35 in NYC utilize its services. The announcement of the funding round has been met with enthusiasm from the investment community, highlighting the potential for growth in the marketplace sector, especially in the context of emerging technologies such as AI. The ShopOnPickle team, including product leader Jeremy Sklar, is poised to leverage this funding to further enhance their offerings and expand their market presence.
