The upcoming Step SF 2024 conference, scheduled for September 10-12 in the San Francisco Bay Area, is set to attract significant attention from the tech community. The event will feature over 12,000 participants, including more than 500 Chief Revenue Officers (CROs), Chief Marketing Officers (CMOs), and Chief Customer Officers (CCOs), alongside 800 venture capitalists. A startup showcase at the conference has already sold out, with over 60 companies confirmed to present, and a waitlist of 20 startups has been opened as organizers explore additional space. The event aims to facilitate networking and discussions on scaling businesses, with a focus on the challenges faced by both VC-backed and bootstrapped founders. Notably, the CEO of Cloudinary, Itai Lahan, has achieved $200 million in annual recurring revenue (ARR) without raising primary capital, highlighting the potential for success outside traditional funding routes.