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Ad tech startup tvScientific has successfully raised $25.5 million in a Series B funding round aimed at enhancing the buying and measuring of TV advertising. The company facilitates advertisers in targeting and measuring connected TV (CTV) ads through partnerships with major platforms, including NBCUniversal, Hulu, and Tubi. This funding round was reported by multiple sources, including Axios and media reporter Kerry Flynn.
.@tv_scientific has raised $25.5 million in Series B funding in its effort to make buying and measuring TV advertising easier. @kerrymflynn, media reporter at @axios writes - https://t.co/YXmLiQYVd4 #ctvadvertising
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tvScientific, which lets advertisers target and measure CTV ads through partnerships with NBCUniversal, Hulu, Tubi, and others, raised a $25.5M Series B (@kerrymflynn / Axios) https://t.co/ZxMwLZPEkN https://t.co/3chPlKLtAh