DeepSeek, an open-source AI chatbot, has gained rapid popularity, outperforming proprietary models like GPT and Claude while remaining cost-effective. The launch of DeepSeek-V3 and DeepSeek-R1 has prompted significant interest in the AI community, with reports indicating that the tool is topping app charts and raising concerns among competitors. NVIDIA has also introduced a new family of Llama Nemotron AI models, which feature advanced reasoning capabilities. The emergence of DeepSeek has led to discussions about the future of AI tools, with insights suggesting that startups in Southeast Asia should focus on building applications on top of large language models (LLMs) rather than competing against them. As the AI landscape evolves, DeepSeek's impact is being closely monitored by industry stakeholders, particularly as it aims to establish itself as a leading player in the AI market.