Meta Platforms said it has struck a licensing deal with generative-AI startup Midjourney, giving the social-media giant access to the San Francisco lab’s image and video “aesthetic technology” for future artificial-intelligence models and consumer products. Chief AI Officer Alexandr Wang announced the agreement on 22 Aug., describing it as part of Meta’s “all-of-the-above” strategy under the newly formed Meta Superintelligence Labs. The companies did not disclose financial terms or a deployment timeline. Midjourney founder David Holz said the partnership leaves his company independent and community-funded. Founded in 2022, the service has grown to roughly 20 million users and was on track to generate about $200 million in revenue last year through subscriptions priced between $10 and $120 a month. The tie-up is intended to enhance Meta’s own visual-generation tools, such as Imagine and Movie Gen, and sharpen its competitiveness against products like OpenAI’s Sora, Google’s Veo and Black Forest Labs’ Flux. Meta has spent heavily this year on AI talent and infrastructure, including a $14 billion investment in Scale AI. Both companies face mounting legal scrutiny over training data: Midjourney was sued in June by Disney and Universal for alleged copyright infringement, while Meta confronts similar claims. The new collaboration signals Meta’s continued drive to fold advanced creative capabilities into its vast social and hardware ecosystems.