Elon Musk said his artificial-intelligence start-up xAI "could launch its first AI-powered game by the end of next year," signaling an expansion beyond its Grok chatbot into interactive entertainment. The timeline implies a release in late 2026, roughly two years after xAI’s founding. The game initiative is expected to draw on Grok-4, the next version of xAI’s model that Musk and outside developers say will add video-generation capabilities. "AI video generation is advancing at the speed of light," Musk wrote, underscoring the company’s focus on multimodal output. xAI’s plans emerge as Google steps up competition in the same field. CNET reported that Google on 7 July introduced a Flow platform that lets creators generate videos from text prompts through the Gemini interface, offering scripting, cinematic controls and integrated sound design. Analysts say the rapid rollout of text-to-video and game-creation tools by leading AI labs could accelerate new revenue streams in entertainment and marketing while intensifying scrutiny of content quality and intellectual-property safeguards.