Writer Inc. has launched Palmyra Creative, a new large language model designed to enhance creative thinking and problem-solving in professional settings. The model focuses on three core creative skills: divergent thinking for generating varied ideas, co-creation through collaborative refinement, and delivering contextually relevant solutions. Palmyra Creative is available through Writer's API, no-code tools, and as an NVIDIA NIM microservice, making it accessible for deployment across various computing environments. This launch aims to address the 'sameness problem' in AI-generated content, offering a tool that can generate more original and contextually relevant outputs.