OpenAI has introduced a new feature called Deep Research, aimed at transforming the digital research landscape. This tool promises to deliver more structured responses and in-depth research by cross-referencing various sources, moving away from the instant and superficial answers typically associated with current AI models. The launch comes amid a growing trend of users canceling their ChatGPT subscriptions in favor of alternatives that they claim offer better performance. Users have reported finding various AI tools that they believe are significantly more effective and cost-efficient compared to the $200 monthly fee for ChatGPT Pro. The emergence of these alternatives coincides with the unveiling of OpenAI's Deep Research, which is designed to assist users in conducting comprehensive literature reviews and tackling complex tasks autonomously.