Tesla continues to promote its vehicles and services aggressively across multiple markets including the United States, Canada, Australia, South Korea, Japan, and parts of Europe in mid-2025. The company is emphasizing the financial advantages of purchasing a Tesla, highlighting that the total cost of ownership can be cheaper than traditional internal combustion engine vehicles like the Toyota Corolla, especially with the availability of a $7,500 US federal electric vehicle (EV) tax incentive valid until September 30, 2025. Tesla's Full Self-Driving (FSD) technology is a key selling point, with users reportedly experiencing superior performance in various driving conditions such as heavy rain and fog. Tesla is also offering promotions such as free paint upgrades in the US and one year of free Supercharging for Model 3 purchases in Canada before tariffs take effect. The Model Y is positioned as the best value for money and is expected to be the best-selling car globally in 2025. Tesla's fleet size advantage is noted as widening compared to competitors, with B2B fleet sales anticipated to grow in the third quarter of 2025. Incentives and referral codes are being actively promoted to encourage purchases. Additionally, Tesla is offering a $3,000 novated lease or lending incentive in Australia and New Zealand for deliveries by September 30. The messaging stresses buying American-made Tesla vehicles as a winning choice over legacy automakers and criticizes political and bureaucratic obstacles in countries like Canada and Australia. Tesla's Starlink service is also mentioned as part of the company's suite of winning products and services. Overall, Tesla is positioning itself as the leading EV manufacturer with superior technology, cost benefits, and strong market demand worldwide.