Tesla is currently promoting its electric vehicles as the most cost-effective and technologically advanced option in the automotive market, emphasizing the $7,500 US federal electric vehicle (EV) tax incentive available until September 30, 2025. The company highlights that buying a Tesla, particularly models like the Model 3 and Model Y, is cheaper than purchasing comparable internal combustion engine vehicles such as the Toyota Corolla. Tesla's Full Self-Driving (FSD) technology is presented as a key differentiator, with claims of superior performance in adverse weather conditions and everyday driving, positioning it as a luxury and safety feature. Tesla has also introduced free paint upgrades in the US, including new colors like Ultra Red, which qualify for the federal EV credit. The promotion extends to various markets including the US, Canada, Japan, and South Korea, with specific mentions of Canada’s Model Y price adjustments and incentives like one year of free Supercharging for Model 3 purchases before tariffs apply. Tesla's sales growth in Q2 2025 is attributed to strong consumer demand, outpacing competitors amid challenges faced by legacy automakers. Additional incentives such as up to 4.5% off new Model Y inventory and free upgrades on limited stock are also available in the US. The messaging encourages consumers to act promptly to benefit from these incentives before they expire, framing Tesla as a winning American brand with superior products and services, including Starlink. The campaign also criticizes political and bureaucratic decisions in countries like Canada and Australia, urging consumers to choose Tesla over legacy or socialist alternatives.