As the Oscars ceremony approaches, nominees are set to receive lavish gift bags worth $100k-$170k, including luxury trips, skincare products, and gourmet food. The bags contain items like liver pills, dog dinners, and Rubik's Cubes, ensuring nominees are well-rested and pampered for the event. The Academy is known for protecting its trademark fiercely, as seen in legal battles with entities like the U.S. Postal Service and Royal Caribbean cruises. The iconic gold statuettes and winner-revealing envelopes add to the glamour of the Oscars night.