The UK government has launched a social-media campaign that recruits medical professionals and popular TikTok creators to warn Britons about the dangers of travelling abroad for cut-price cosmetic procedures such as Brazilian butt lifts, breast implants and dental work. Under the initiative, influencers including clinicians known online as Midwife Marley and Doc Tally will post short videos urging prospective patients to verify a surgeon’s credentials, understand after-care requirements and consult a UK doctor before booking any operation overseas. Viewers will be offered a checklist covering clinic regulation, licensing and insurance. Health Minister Karin Smyth said too many people are suffering ‘life-altering injuries’ after being lured by low prices promoted on social media, leaving the National Health Service to pick up the cost of corrective treatment. Foreign Office Minister Stephen Doughty added that the campaign aims to ensure travellers ‘are fully aware of the risks involved.’ The effort forms part of a wider crackdown on unsafe cosmetic practices at home. Earlier this month, the Department of Health and Social Care proposed limiting high-risk procedures to Care Quality Commission-regulated clinicians and introducing licensing for clinics offering Botox and dermal fillers, with financial penalties for violations. Professor Vivien Lees of the Royal College of Surgeons welcomed the move, saying TikTok’s reach could help deliver safety messages to younger audiences who increasingly rely on social platforms for medical advice.