Apple Inc. explored launching a cloud service aimed at developers, leveraging its custom M-series chips to rent out server capacity. This initiative, reportedly known as Project ACDC, was intended to provide an alternative to existing cloud offerings from Amazon Web Services, Microsoft Azure, and Google Cloud. The service was designed to deliver cost savings for developers, particularly those working on resource-intensive artificial intelligence applications. Apple’s exploration into this cloud service reportedly began in 2024 and was motivated in part by the company's current expenditure of approximately $7 billion annually on renting Nvidia chips from AWS and Google. However, the project lost momentum following the departure of the executive leading it, and its future remains uncertain. The proposed service would have expanded Apple’s ecosystem and introduced new revenue streams by directly competing in the cloud infrastructure market.
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#Apple Mulled Entering the Cloud Wars With an #AWS Competitor https://t.co/eRezt8oOy9
Apple Explored Service to Compete With Cloud Giants The proposed Apple cloud service aimed to offer cost savings for developers, particularly for intensive AI applications. Full story here: https://t.co/XrgATntDL1 #cloudcomputing