Arm Holdings has recruited Amazon.com’s artificial-intelligence chip director Rami Sinno to accelerate the British firm’s push to manufacture its own processors, according to a person familiar with the move cited by Reuters. Sinno led development of Amazon Web Services’ Trainium and Inferentia accelerators, which handle the training and inference of large AI models. His arrival comes weeks after Arm said it would reinvest a portion of its profits to create chiplets and complete systems, signaling a shift from licensing core designs to building finished silicon. Majority-owned by SoftBank Group, Arm has recently added other industry veterans, including former HPE systems architect Nicolas Dube and chip engineer Steve Halter from Intel and Qualcomm. The hiring spree is aimed at strengthening the company’s ability to offer cost-effective AI processors that could challenge Nvidia’s dominant GPUs and diversify Arm’s revenue beyond royalties.