Micro Center, a prominent electronics retailer, has opened a new store in Santa Clara, California, marking its entry into Silicon Valley. The store officially opened on May 30, 2025, following a soft opening that allowed early access to customers. This new location fills a notable gap in the region's retail landscape, as Silicon Valley had been without a major electronics retailer for some time, especially after the closure of Fry's Electronics. The opening has been welcomed by technology enthusiasts who view the store as a hub for tech products and gadgets, with some customers highlighting products like the XREAL Air 2 Pro during the soft launch.