Bad Bunny opened his 30-date “No Me Quiero Ir De Aquí” residency at San Juan’s 18,500-seat Coliseo de Puerto Rico on 11 July, the first hometown run by the global reggaetón star. The shows, which extend through 14 September, are staged across weekends, with the initial nine reserved exclusively for island residents after selling out within hours of their January announcement. Tourism-promotion agency Discover Puerto Rico expects the residency to generate nearly US$200 million in economic activity and attract roughly 600,000 visitors—about twice the island’s usual traffic for the July-to-September period. Hotel occupancy for July and August is running about 70% higher than a year earlier, while flight searches to San Juan have risen 12%. The production has hired about 1,000 local workers, and organisers say the surge in spending could help diversify an economy that is still recovering from debt restructuring and natural disasters. More than 400,000 tickets were snapped up, and secondary-market prices range from US$300 to US$5,000. Promoters see the residency as a potential template for future large-scale events in Puerto Rico, traditionally a quiet season for tourism because of hurricane risk. To coincide with the residency’s first weekend, the artist released a surprise single, “Alambre Púa,” on 14 July—his first new track since January’s chart-topping album “Debí Tirar Más Fotos.” After the San Juan run, Bad Bunny plans to launch a world tour in November that is scheduled to continue through 2026.