McKinsey & Company, the global management consulting firm, is facing a challenging period as its revenue growth has slowed dramatically. While the firm's revenue doubled from 2012 to reach $16 billion in 2024, growth stalled to just 2% last year. This slowdown has prompted McKinsey to reduce its workforce by 5,000 employees. Meanwhile, its competitor Boston Consulting Group (BCG) has gained market share, now earning 83% of McKinsey's revenue compared to 50% in 2012. Industry analysts describe McKinsey's current position as pivotal and uncertain, with the firm losing its previously dominant edge as it approaches its 100th anniversary. These developments were highlighted in a recent report by The Economist, which also noted other industry trends such as new pricing strategies in the airline sector and the increasing popularity of women’s-sports bars.