Meta Platforms is set to report its earnings on Wednesday, with market analysts closely watching the results and outlook. Loop Capital has lowered its price target for Meta to $695 from $900, citing softer advertising pricing and risks related to reduced marketing spending by Chinese cross-border advertisers targeting U.S. consumers. Bernstein SocGen also cut its price target to $700 from $800 but maintained an outperform rating, highlighting Meta's strong position in digital advertising, gains in return on ad spend (ROAS), and AI ambitions that offset macroeconomic uncertainties. Despite a recent 30% decline in Meta's stock price, some analysts expect the company to return to its all-time highs soon. The Ramp Advertising Index data suggests Meta may beat first-quarter revenue and earnings per share forecasts but could issue a cautious outlook for the second and third quarters due to near-term challenges, particularly from China. Overall, while the near-term impact from China is seen as a drag, long-term momentum for Meta remains strong. The stock traded slightly down by 0.6% in after-hours trading ahead of the earnings release.