Netflix released the third and final season of its Korean-language thriller series "Squid Game" on June 27, 2025. The season consists of six episodes and marks the conclusion of the show after a four-year run. The series achieved remarkable viewership, with 106 million people watching the entire season within the first week. All three seasons of "Squid Game" have dominated Netflix's global charts, holding the top three positions and ranking number one among non-English shows for three consecutive weeks in 65 countries. The show's success contributed to Netflix exceeding its second-quarter 2025 revenue and profit forecasts, with the company reporting $6.015 billion in revenue for the first half of the year, a 34.29% increase year-over-year. Despite the strong earnings beat and raised revenue forecast, Netflix's stock declined by about 2% in after-hours trading. Co-CEO Ted Sarandos highlighted that Netflix's advertising business nearly doubled and exceeded expectations, with the U.S. upfront advertising deals mostly closed, meeting or slightly surpassing targets. "Squid Game" remains the most popular non-English series in Netflix's history, having amassed approximately 122 million views during the quarter.