Netflix secured roughly 120 Emmy nominations for the 2025 awards season, up from 107 a year earlier and second only to HBO and Max’s combined 142 nods. The haul spans 44 titles and 14 programming categories, underscoring the streaming service’s strategy of fielding shows in drama, comedy, limited series, unscripted, animation and live formats. Chief Content Officer Bela Bajaria said the breadth of recognition—ranging from big-budget dramas such as “The Diplomat” to stand-up specials including Adam Sandler’s “Love You”—demonstrates Netflix’s aim to deliver ‘excellence across every genre.’ First-time nominees include 15-year-old Owen Cooper for “Adolescence,” which also collected 13 nominations, the most of any Netflix show this year. Bajaria voiced disappointment that Season 2 of the Korean drama “Squid Game,” the platform’s most-watched series of the past year, was shut out entirely. The first season earned 14 nominations and six wins in 2022, making the omission notable. Despite the snub, Netflix dominated the prerecorded variety special field, landing five of the six available slots.