Binance has announced a series of new token listings and airdrop events on its Binance Alpha platform throughout July 2025. The platform will be the first to feature several projects, including PROMPTALE AI (TALE) and Giants Protocol (G) on July 11, followed by Caldera (ERA) on July 17, Taker Protocol (TAKER) on July 18, Trusta AI (TA) on July 21, Yala (YALA) on July 22, Alliance Games (COA) on July 23, Aspecta (ASP) on July 24, Lnfi Network (LN) on July 25, DePHY Network (PHY) on July 26, Verasity (VRA) on July 27, GAIA and Rhea (RHEA) on July 30, Naoris Protocol (NAORIS) on July 31, and Treehouse (TREE) on July 29. Eligible users can claim airdrops using Binance Alpha Points on the Alpha Events page once trading opens for each token. The Caldera (ERA) token was listed on Binance on July 17 at 15:30 UTC, with trading pairs against USDT, USDC, BNB, FDUSD, and TRY. ERA is described as a modular rollup platform enabling developers to launch Layer 2 chains with minimal effort. Other exchanges such as Upbit, Bybit, and KuCoin have also listed ERA and TREE tokens, with Bybit launching TREE trading alongside a 250,000 TREE prize pool. TREE targets the on-chain fixed income market within DeFi, a sector with substantial growth potential. Some users have reported substantial profits from participating in the TREE airdrop and trading. Binance’s airdrop programs typically require a minimum number of Binance Alpha Points and operate on a first-come, first-served basis until the airdrop pool is exhausted. These listings and airdrops reflect Binance’s ongoing strategy to introduce new blockchain projects and incentivize user engagement through token rewards.