As the third-quarter earnings season begins, major U.S. banks are facing a new challenge: the impact of the Federal Reserve's recent rate cuts. Investors are keen to understand how this new rate-cutting cycle will influence the profitability and pricing strategies of the largest financial institutions. With the Fed's decision to lower interest rates, banks are already adjusting their lending rates, which raises questions about their overall financial health and future earnings. Analysts expect that the earnings reports, starting this Friday, will provide crucial insights into how these rate changes are affecting the banking sector amid ongoing economic uncertainty.