Alcohol consumption in the United States has declined to 54%, the lowest level recorded since Gallup began tracking the data in 1939. This trend is driven in part by health concerns, with a growing number of Americans perceiving even moderate alcohol use as a health risk. Younger generations, particularly Gen Z and millennials, are leading the shift away from traditional alcoholic beverages. Approximately 25% of Americans have partially replaced alcohol with non-alcoholic or cannabis-based drinks, with a third of Gen Z regularly consuming THC-infused beverages. This change in drinking habits is also reflected internationally, as seen in Germany where breweries are closing due to similar preferences among Gen Z. The decline in alcohol consumption is influencing social behaviors and industries such as travel and hospitality. Experts attribute the trend to increased awareness of alcohol's negative effects on health and lifestyle choices.