Bauer Media has acquired Clear Channel Europe-North, significantly enhancing its Out of Home advertising capabilities across 12 European markets. This acquisition strengthens Bauer's media presence and expands its reach in the outdoor advertising sector. In related news, German media group Ströer is reportedly considering a potential sale of its core advertising business, which could be valued at approximately €4 billion. Ströer is a market leader in outdoor advertising in Germany, and its major shareholders have clear expectations regarding the sale proceeds. The company confirmed the reports of initial offers from financial investors after the market closed on Friday.
Der Werbevermarkter Ströer erwägt den milliardenschweren Verkauf seiner Außenwerbesparte. Der Kölner Konzern bestätigte am Freitag nach Börsenschluss entsprechende Berichte zu ersten Angeboten von Finanzinvestoren. https://t.co/uafCHh9pfZ
Ströer erwägt einem Bericht zufolge einen Verkauf seines Kerngeschäfts mit Werbeflächen. In der Sparte ist Ströer Marktführer in Deutschland – die Großaktionäre haben eine klare Vorstellung über den Verkaufserlös. https://t.co/j5JD7MvSk3
German media group Ströer is considering a potential €4 billion sale of its core advertising business, sources say https://t.co/FTKbsjihB1