The European Union has initiated an in-depth antitrust investigation into Mars Inc.'s $36 billion acquisition of Kellanova, the maker of Pringles chips. EU regulators expressed concerns that the deal could reduce competition in the snack food market and lead to higher prices by increasing Mars' negotiating power with retailers. This transaction represents the largest food industry merger in nearly a decade. Meanwhile, the U.S. Federal Trade Commission (FTC) has approved the takeover, allowing the deal to proceed in the United States. Mars announced its intention to acquire Kellanova in August 2024, highlighting that the acquisition would broaden its snacking portfolio and expand its global footprint, with approximately half of Kellanova's net sales generated outside the U.S. and Canada. Despite the FTC's approval, the EU's ongoing investigation signals potential regulatory hurdles in Europe due to concerns over consumer price impacts and market competition.