Meta Platforms faces ongoing scrutiny from European Union antitrust regulators over its pay-or-consent advertising model introduced in November 2024. The European Commission has indicated that Meta's proposed limited changes to this model may be insufficient, warning the company it could face daily fines if compliance is not achieved. This follows a €200 million fine imposed on Meta in April 2025 for breaching the EU's Digital Markets Act (DMA), which Meta has declared unlawful and plans to appeal at the EU Court. Meanwhile, publishers and advocacy groups have sought interim measures from EU and UK competition authorities, citing irreparable harm to competition. In a related development, Google is preparing to introduce a price comparison box in its search results within the EU to comply with DMA regulations and avoid fines. This feature will highlight shopping and travel platforms from competitors at the top of search results, aiming to increase visibility for rival services. A decisive meeting regarding Google's antitrust proposals is scheduled in Brussels next week. These regulatory actions reflect the EU's intensified enforcement of digital market rules targeting major tech companies.