France, historically the world's top tourist destination by visitor numbers, is no longer the leader in global tourism, particularly in terms of tourism revenues. Despite attracting a high volume of tourists, many visitors stay only briefly and spend relatively little, resulting in limited economic benefits. The Alliance France Tourisme and industry experts have expressed concerns over this decline in France's tourism market share and the growing gap in tourist spending compared to other countries. Laurent Dusollier, president of Magora, emphasized the need for greater dynamism and development beyond traditional tourist zones like Paris. Meanwhile, France also faces challenges related to overtourism. Globally, tourism is expanding, but the United States is expected to see a decline in international tourism spending in 2025, potentially losing up to $29 billion and risking millions of jobs. Overall, France's position as the leading tourism economy is under pressure, with a focus shifting from visitor numbers to the quality and economic impact of tourism.