The San Antonio Spurs have entered into a multi-year jersey sponsorship agreement with Ledger SAS, a Paris-based digital asset security firm. This marks Ledger's first partnership with a professional sports team and represents the company's effort to expand its presence in the U.S. market. The deal was announced at a press conference held on June 24, 2025, at the Frost Bank Center, where Spurs ownership, including Peter J. Holt, highlighted the partnership as a step toward innovation and securing digital assets. Ledger, founded in 2014—the same year the Spurs won their fifth NBA championship—emphasizes the alignment between the two organizations in leadership and excellence. The sponsorship follows a two-year search initiated after the arrival of French player Victor Wembanyama, further strengthening the Spurs’ business ties to France. The collaboration is seen as part of a broader revival of cryptocurrency partnerships in professional sports.