A recent Gallup poll indicates that only 54% of American adults reported consuming alcohol in 2025, marking the lowest level since the survey began in 1939. This decline in alcohol consumption coincides with a growing majority—53% of Americans—believing that even moderate drinking, defined as one to two drinks per day, negatively impacts health. The trend is particularly pronounced among younger generations such as Gen Z and millennials, with about a quarter of Americans partially replacing alcohol with non-alcoholic or cannabis-based beverages, including THC drinks. Experts attribute the decrease in drinking to health concerns and shifting attitudes toward alcohol. This decline in alcohol use parallels historic lows in cigarette smoking and an increase in Americans reporting no sexual activity, suggesting interconnected lifestyle changes. The trend has also affected alcohol-related businesses, with reports of beer-only stores closing in parts of Canada and breweries shutting down in Germany due to similar generational preferences.