A recent Gallup poll reveals that alcohol consumption among American adults has dropped to 54%, the lowest level recorded since the survey began in 1939. This decline in drinking coincides with a growing majority of Americans—53%—who now believe that even moderate alcohol consumption (one to two drinks per day) negatively affects health. The trend is particularly pronounced among younger generations, such as Gen Z and millennials, with some replacing alcohol with non-alcoholic or cannabis-based beverages. The decrease in alcohol use is part of broader lifestyle changes, including historic lows in cigarette smoking and increased reports of abstaining from sexual activity among younger people. While older generations are less likely to view alcohol negatively, the overall shift reflects changing attitudes toward health and consumption habits in the U.S. Additionally, the reduction in drinking is influencing other sectors, including travel. Research also indicates a rise in alcohol-related deaths among women, narrowing the historical gender gap in such fatalities. Experts attribute the decline in alcohol use to health concerns and cultural shifts, with some noting economic factors like the high cost of cocktails.