During World Breastfeeding Week 2025, UNICEF and the World Health Organization (WHO) emphasized the importance of investing in breastfeeding support to improve infant health outcomes globally. They highlighted that only 61% of infants in Kenya are exclusively breastfed for the first six months, below WHO recommendations. UNICEF called on governments to fund healthcare worker training to better assist breastfeeding mothers. WHO reported progress in exclusive breastfeeding rates worldwide, increasing from 37% in 2012 to 48% in 2024. Breastfeeding provides essential nutrition and acts as a first vaccine, protecting infants from diseases such as diarrhea and pneumonia. Support systems, including mother-to-mother groups and counseling from trained health workers, were noted as critical for overcoming breastfeeding challenges, as illustrated by examples from Nigeria, India, Syria, and Kenya. WHO also stressed that mothers should feel empowered to breastfeed anytime and anywhere, with societal support playing a key role. The organizations urged countries to ensure access to skilled breastfeeding support from pregnancy through the breastfeeding period, including adequate maternity leave and practical assistance for working mothers.