Bharti Airtel, India's second-largest telecom operator, has partnered with AI-powered search platform Perplexity to offer a free 12-month subscription of Perplexity Pro to its entire customer base of 360 million users across mobile, broadband, and DTH services. The subscription, valued at approximately ₹17,000 ($200), provides access to advanced AI features including up to 300 AI-powered searches per day, document and file analysis, summarization capabilities, and new functionalities such as the Labs feature and image generation. This collaboration follows Perplexity's earlier integration with Paytm and positions Airtel users to benefit from AI-driven search and real-time answers at no cost. The offer is accessible via the Airtel Thanks app and has contributed to Perplexity's rapid growth in India, surpassing competitors like ChatGPT in app store rankings. The move is part of an intensifying AI competition in the Indian market, with other players like Google also offering AI tools to students.