Calls for a boycott of major U.S. brands including McDonald's, Coca-Cola, Apple, and Amazon have gained momentum in India as a response to President Donald Trump's imposition of 50% tariffs on Indian goods. This move has sparked opposition among Indian business leaders and supporters of Prime Minister Narendra Modi, fueling anti-American sentiment. The tariffs mark a departure from a 25-year bipartisan U.S. strategy that sought to strengthen ties with India as a strategic counterbalance to China. Critics within the United States, including House Democrats and economist Jeffrey Sachs, have condemned the tariffs as misguided, warning they could damage U.S.-India relations and fail to counter Russian aggression. Sachs also suggested that India should consider partnerships with China, Russia, and Brazil instead. The backlash in India has targeted U.S.-based multinational corporations, intensifying calls for a boycott of American products and brands.