Dentsu Group Projects 75.4 Billion Yen Net Loss in 2025, Third Consecutive Year of Losses, Cuts 3,400 Overseas Jobs

Dentsu Group, a leading Japanese advertising company, has revised its consolidated earnings forecast for the fiscal year ending December 2025, projecting a net loss of 75.4 billion yen, a sharp reversal from its previous forecast of a 10 billion yen profit. This marks the third consecutive year of losses for the company, although the deficit is expected to be smaller than the 192.1 billion yen loss reported in the previous fiscal year. The downward revision is attributed to continued challenges in its overseas operations. In response to these difficulties, Dentsu plans to cut approximately 3,400 jobs outside Japan, representing about 8% of its headcount in those regions. The company reported operating losses in the second quarter, prompting the workforce reduction. The overseas business environment remains tough, contributing to the ongoing financial strain.