Global demand for matcha green tea has surged, driven by its rising popularity in trendy cafes worldwide. Japanese producers are struggling to meet this increased demand amid challenges posed by heat stress on tea plantations and a declining number of tea farms. The situation is exacerbated by the imposition of tariffs from the United States, which have contributed to rising prices and supply shortages. These supply constraints have led to matcha shortages in various international markets, including Seattle and Los Angeles, with prices reportedly tripling in some areas. The shortage has caused disruptions for retailers and consumers, with some coffee shops reducing inventory or running out of matcha entirely. Meanwhile, the broader tea and coffee markets face additional pressures from tariffs and regulatory changes, influencing retail prices globally.