The United States is set to impose a 50% tariff on Brazilian goods, including coffee and orange juice, starting in August 2025. Brazil supplies around one-third of the coffee consumed in the U.S., the world's largest coffee market, making this tariff likely to increase the prices of these breakfast staples for American consumers. The tariff has already contributed to a rise in orange juice prices, reaching levels not seen since March 2025. Additionally, concerns over Brazilian coffee supply have intensified due to unfavorable weather conditions that may slow harvests, causing Arabica coffee prices to rise for three consecutive days. These developments are expected to create upward pressure on coffee and orange juice costs in the U.S. market, with limited alternative sources available to offset the impact.