World Breastfeeding Week 2025 emphasizes the importance of breastfeeding from the first hour of life, exclusively for six months, and continued for two years or more to prevent illnesses, support growth, and enhance brain development. Leading health organizations including UNICEF and the World Health Organization (WHO) highlight breastfeeding as providing optimal nutrition and long-term health benefits for babies. They stress the need for comprehensive support systems such as paid maternity leave of six months or more, breastfeeding-friendly workplaces, skilled counseling, and community care networks to assist nursing mothers. UNICEF notes that an investment of just $5 per birth is required to meet global breastfeeding targets, yet many women lack adequate care due to limited funding. Breastfeeding also contributes to reducing the risk of breast cancer for mothers and builds infant immunity through colostrum. Despite these benefits, challenges remain, particularly for working mothers who face insufficient time and inadequate facilities to breastfeed at work. In Kenya, only 61% of infants are exclusively breastfed for the first six months, underscoring the need for increased support. The week’s theme calls for shared responsibility across families, workplaces, and health systems to create sustainable breastfeeding support.