A California court has declined to extend the California Invasion of Privacy Act (CIPA), dismissing a privacy claim linked to marketing optimization software. This decision is part of ongoing litigation concerning privacy rights in the digital age. Additionally, the U.S. Supreme Court has accepted a case that will assess whether district courts are required to accept the Federal Communications Commission's (FCC) interpretation of the Telephone Consumer Protection Act (TCPA). These developments highlight the evolving landscape of privacy law and the legal challenges surrounding digital marketing practices.