Valve's Steam platform has implemented new guidelines restricting certain types of adult content, resulting in the removal of hundreds of adult games. The changes were prompted by pressure from major payment processors including Visa, MasterCard, and PayPal, which raised concerns about compliance with their rules and standards. Valve stated that losing payment methods would prevent customers from purchasing any titles, not just adult games, necessitating the policy update. The new rules are described as vague and have led to widespread delisting of NSFW (not safe for work) games. Following Steam's lead, the indie digital game marketplace Itch.io also deindexed its entire NSFW games library after similar concerns from payment providers, influenced in part by an Australian pressure group that recently targeted Steam. This marks a broader industry shift as gaming platforms adjust content policies to maintain relationships with financial service providers.