A whistleblower has accused Meta Platforms of artificially inflating its return on ad spend by counting shipping fees as revenue, subsidizing bids in ad auctions, and applying undisclosed discounts to advertisers. These allegations, reported by Adweek and confirmed by the Financial Times, suggest Meta may have misled advertisers about its advertising performance. The claims also hint at Meta circumventing Apple's privacy policies on iPhones, raising concerns about regulatory scrutiny. Meanwhile, Minnesota Attorney General Keith Ellison has filed a lawsuit against TikTok, accusing the platform of preying on young users through its algorithms and violating state consumer protection laws. Additionally, 37 state attorneys general have urged Meta to enhance safeguards on Instagram’s location sharing feature, with about 24 states filing similar lawsuits against the social media company. In a related matter, families sued Meta in Los Angeles in May 2024, alleging the platform failed to enforce rules against firearms advertisements targeting minors.