The cryptocurrency SUI has experienced a notable surge in price and market interest over the past week. SUI's price increased by 53% to reach $4.17, driven by anticipation of an exchange-traded fund (ETF) listing and heightened institutional demand amid increased scrutiny from the U.S. Securities and Exchange Commission (SEC). Market observers have highlighted substantial network growth, including a fourfold increase in stablecoin activity and booming decentralized finance (DeFi) platforms such as SuiLend. Despite this growth, some investors note that SUI remains relatively underexposed in the market. The SUI foundation is recognized for its strong operational capabilities, with expectations that the ETF listing could push the token to new all-time highs. Additionally, a 0.57% token unlock scheduled for August 1 is being closely watched for its potential market impact. Comparisons have been drawn to strategic announcements from other cryptocurrencies, noting that SUI's price movements have been more subdued but resilient, often gaining momentum when market attention is low. The emergence of a "Sui Strategy" has encouraged holders to maintain long positions, likening the current phase to a SPAC-like moment in crypto investing.