YouTube, owned by Google, has expressed interest in acquiring the broadcast rights to the Academy Awards, currently aired on ABC through at least 2028. This move marks a potential shift for the Oscars from traditional television to a major streaming platform. Streaming services are increasingly competing for high-profile live events as streaming accounted for approximately 47.3% of U.S. TV viewing time in July 2025, up nearly six percentage points year-over-year. YouTube alone captured 13.4% of U.S. streaming TV time, reflecting a 3 percentage point increase from the previous year. Other notable streaming platforms include Netflix with 8.8%, Disney apps with 4.7%, Prime Video with 3.8%, and Roku Channel with 2.8% of TV time. The interest by YouTube in the Oscars rights highlights the growing importance of streaming platforms in live event broadcasting amid the evolving media landscape.