Marvel Studios President Kevin Feige said the company began rethinking its plan to center upcoming films on Kang the Conqueror well before actor Jonathan Majors, who played the character, faced legal issues. "We had started to realize that Kang wasn’t Thanos," Feige told Deadline, referring to the franchise’s previous overarching villain. Feige added that discussions about shifting focus to Doctor Doom started prior to the official pivot from Kang. He revealed he had already spoken with Robert Downey Jr. about portraying Doom, indicating Marvel is open to casting a familiar face in a new role as it recalibrates its multiverse storyline. In the same interview, Feige reflected on Marvel’s creative process, saying he has "never been satisfied" with any script or finished film the studio has released, underscoring a broader push for quality control as the studio reorganizes its narrative strategy.