The ongoing feud between YouTubers and rappers DDG and Lil Rodney Son has escalated over several days, involving personal insults and public challenges. DDG has repeatedly targeted Lil Rodney Son and his family, calling him a "Wannabe Bruce" and threatening physical confrontations, including requesting a fight at Adin Ross's Brand Risk event. Lil Rodney Son has denied plans to box DDG but indicated someone else might fight on his behalf and has criticized DDG's music. The dispute intensified when Lil Rodney Son mentioned DDG's son and ex-girlfriend Halle Bailey, prompting DDG to respond with a live stream titled "Reggie dad gone 💔" and to set a photo of Lil Rodney Son's deceased father as his phone lock screen. Lil Rodney Son condemned disrespecting deceased loved ones and accused DDG of promoting his YouTube channel at his brother's funeral. The conflict has drawn in other figures such as rapper YFG Fatso, who sided with Lil Rodney Son, and supporters Tylil and Punga. Kai Cenat, a mutual friend, has expressed a desire to remain neutral and has urged others to avoid involving him. DDG later apologized to Lil Rodney Son for comments about his father but indicated that further conversation was needed to resolve their issues. The feud has also involved threats and public call-outs, with Aaron the Plumber volunteering to fight DDG on Lil Rodney Son's behalf. The situation remains tense with no clear resolution imminent.