The latest National Football League franchise valuations from Sportico reaffirm the Dallas Cowboys as the sport’s—and reportedly the world’s—most valuable team, with an estimated worth approaching $13 billion. The new figure puts the club roughly $2.4 billion ahead of the league’s second-richest franchise, underscoring the financial gulf Jerry Jones has created since buying the team in 1989. Sportico’s ranking shows the San Francisco 49ers climbing into the NFL’s top five at an estimated $8.6 billion, reflecting the broader surge in team valuations driven by media rights, sponsorships and stadium revenue. Overall franchise values continue to escalate even as the league prepares for its next set of national broadcast negotiations. The Cowboys’ commercial pull remains central to that growth. Their 2022 Thanksgiving matchup against the New York Giants delivered a record 42 million regular-season viewers. CBS has now reserved the late-afternoon Thanksgiving window for a Chiefs-at-Cowboys game this season—a scheduling bet that the league’s two biggest audience drivers could set a new viewership high.