Manchester City has renewed its kit-manufacturing partnership with Puma in an agreement worth about £1 billion ($1.3 billion), the most lucrative deal ever signed by a Premier League club. People familiar with the terms said the extension will pay roughly £100 million per season and run to 2035, giving the German sportswear group exclusive rights to supply playing and training wear for the men’s, women’s and academy teams. The new contract eclipses Manchester United’s 2023 arrangement with Adidas, which is valued at about £900 million over ten years. It also marks a sharp step-up from City’s previous deal with Puma, struck in 2019 at £65 million per year, underscoring the commercial pull the club has built during a period that included a 2022-23 treble and four consecutive Premier League titles. Sportico reported that the term could exceed ten seasons, implying revenue of at least $1.5 billion if it stretches to 11 years. Executives on both sides hailed the renewal—City Football Group chief executive Ferran Soriano said the partnership had “gone beyond expectations,” while Puma CEO Arthur Hoeld called it a success “on and off the pitch.” With the agreement, City joins Real Madrid and Barcelona as the only clubs globally securing nine-figure annual kit deals, highlighting the escalating race among Europe’s elite to monetise global fan bases and merchandise sales.