American rapper Snoop Dogg has released a music video titled "Gifts" dedicated to the messaging platform Telegram. The video promotes an unreleased collection of digital gifts created in collaboration with the rapper. Telegram founder Pavel Durov confirmed that the digital collectibles, inspired by Snoop Dogg's iconic style, sold out within 30 minutes, generating $12 million in sales across nearly one million unique NFTs. The blockchain minting process and secondary market for these NFTs are scheduled to go live in 21 days.
I thought Snoop Dogg went Michael Jackson for a second 😂😂😂 https://t.co/hSUPFYXVoT
Telegram founder Pavel Durov says Snoop Dogg's TG Gifts sold out in 30 mins, generating $12M in sales across 1 million NFTs https://t.co/sykHUZvlJI
🎤 @SnoopDogg’s digital collectibles drop on Telegram sold out in just 30 minutes today, generating $12M in sales. Nearly 1M unique NFTs inspired by Snoop’s iconic style. Blockchain minting and the secondary market go live in 21 days. It’s going to be wild. https://t.co/DeinT5C2f4